The best company-wide OKRs originate in mission statements and long-range goals, and they help to communicate a practical path to those aims, as shown in these top-level OKR objective examples:
Objective: Build the best online personal shopping service in the country.
Objective: Increase sales.
Objective: Successfully launch the new product in Canada.
Objective: We will improve the motel’s customer service by the end of Q3 2021
As measured by:
Objective: Launch a new version of our company product
Objective: Increase profit from the current product by 10%