Objectives and Key Results (OKR) Samples

The best company-wide OKRs originate in mission statements and long-range goals, and they help to communicate a practical path to those aims, as shown in these top-level OKR objective examples:

Objective: Build the best online personal shopping service in the country.

• KR: Stylists post about ideas and merchandise at least once a week in Q2.
• KR: Stylists reach out with customized suggestions to 50+ of their customers who have not purchased in two or more months.
• KR: Get 1,000 signups by the end of Q2 for our early product access program.  

Objective: Increase sales.

• KR: Reach a 25 percent conversion rate on all leads. 
• KR: Reduce time spent in the sale cycle by 20 percent.
• KR: Open five new stores.

Objective: Successfully launch the new product in Canada.

• KR: New customers buy our product by a ratio of 3 to 1 over the competition.
• KR: Each order averages $250,000.
• KR: Total revenue from new product sales is $2 million.

Objective: We will improve the motel’s customer service by the end of Q3 2021

As measured by: 

• KR: Achieve a Net Promoter Score of 50 or above in Q2
• KR: Resolve critical customer issues in under 1 hour
• KR: 40% faster data processing on the hotel’s app compared to Q3 

Objective: Launch a new version of our company product

Key Results:

• Receive 70% positive reviews in the beta testing phase
• Get 1000 early registrations
• Receive 10 mainstream media press mentions before the launch date

Objective: Increase profit from the current product by 10%

Key Results:

• 15% growth rate in new registrations
• Reduce operational costs by 15%
• Launch 3 new offers to increase revenue by 25%