Ask for the action

You are writing for a reason - to connect with the readers and trigger an action. It would be best to end a blog with something that moves the reader to perform the desired action; however, be careful about using your blog posts to ask readers to buy things. That could backfire.

HubSpot’s Customer Demand Manager Rachel Sprung says, “you can increase conversions by including more CTAs on your blog if they’re several different types of CTAs, in different formats, addressing different parts of your marketing funnel.”