Address a specific audience

Good corporate blog posts are targeted to a particular audience. So, before you start developing content, decide who you are selling to and what you are selling.

If you are selling to decision-makers in the publishing industry, write a blog post that targets their specific needs. If you are a web developer, try to make the content professional but not too technical because you want buyers to know the benefits of using your services.

The H2 Real Estate blog does a great job of developing content that helps potential homeowners learn more about the community where the available homes are located since this is usually an important issue for homeowners.