Thud (2018)

Thud falls completely off the grid. It's not about new technologies, nor is it about mobility. "Thud! That's the name of my new intergalactic media empire, exclamation point optional," Musk tweeted in March 2018. A year later, the company launched a website to poke fun at DNA testing. 

According to 'The Atlantic,' the Tesla CEO sold Thud to former Onion editors Ben Berkley and Cole Bolto in early 2019.