A/B Testing

A/B Testing also known as "Split Testing", is a method of testing that allows for comparing two versions of an app to determine which one users prefer

• Often used to compare different versions of an app's visual design
• A/B testing is used for more than just software development
• By gathering metrics like user traffic and clicks, decisions can be made to improve your app

Process

• Collect data
• Set goals
• Make a hypothesis
• Create variation
• Perform experiment
• Analyze results