A/B Testing

A/B Testing also known as "Split Testing", is a method of testing that allows for comparing two versions of an app to determine which one users prefer

  • Often used to compare different versions of an app's visual design
  • A/B testing is used for more than just software development
  • By gathering metrics like user traffic and clicks, decisions can be made to improve your app

Process

  • Collect data
  • Set goals
  • Make a hypothesis
  • Create variation
  • Perform experiment
  • Analyze results

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